This set of tips was a 1981 memo from ad man David Ogilvy to everyone who worked for his ad agency. It's become a universally quoted set of tips for writers of all stripes. (Collected in The Unpublished David Ogilvy).
People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
- Read the Roman-Raphaelson book on writing [Writing That Works]. Read it three times.
- Write the way you talk. Naturally.
- Use short words, short sentences, and short paragraphs.
- Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
- Never write more than two pages on any subject.
- Check your quotations.
- Never send a letter or a memo on the day you write it. Read it aloud the next morning - and then edit it.
- If it is something important, get a colleague to improve it.
- Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
- If you want ACTION, don't write. Go and tell the guy what you want.
David
"Science into Fiction" Spec-Fic Writing Workshops:
Series 1: "The Higgs Boson in This Particular Universe"
Series 2: "Creativity and the Brain"
Series 3: "Writing in (and about) the Age of Artificial Intelligence"
Series 4: "Six great stories and what makes them work: The science of SF writing"
Series 5: "Hopepunk" coming Fall 2026:
apply Summer 2026
Chris McKitterick's Spec-Fic Writing Workshop & Repeat Offenders Workshop
Kij Johnson & Barbara Webb's SF&F Novel Writing Workshops and Masterclasses
Speculative-fiction writing resources
The Ad Astra Institute is a registered not-for-profit 501(c)3 educational, arts, and research organization. If you wish to support our activities by making a charitable donation to help others attend the workshops who might otherwise not be able to, contact McKitterick (cmckit.sf@gmail.com). We accept Zelle (use adastra.sf.institute@gmail.com to make a direct donation), PayPal (which takes an additional fee, or use "send to a friend"), and checks. We also partner with Farbeyond Books - a fantastic spec-fic bookstore - which donates at least 50% of all sales to Ad Astra, so if you have books you'd like to donate, let us know. Your donation may even be tax-deductible!
Thank you so much to our donors and supporters! You make all this possible.
We believe strongly in the free sharing of information, so you'll find a lot of content - including course syllabi and many materials from our classes - on this and related sites and social networks as educational outreach. Feel free to use this content for independent study, or to adapt it for your own educational and nonprofit purposes; just please credit us and link back to this website. We'd also love to hear from you if you use our materials!
This site is associated with the Science Fiction and Fantasy Writers of America (SFWA), the Science Fiction Research Association (SFRA), AboutSF, and other organizations, and its contents are copyright 1992-present Christopher McKitterick except where noted, and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License: Feel free to use and adapt for non-profit purposes, with attribution. For publication or profit purposes, please contact McKitterick or other creators as noted.
This site does not use cookies and is free from tracking. We do not use or condone the use of machine-generated text or images for educational or creative purposes (except as satire), and do not accept student or teacher work manufactured by algorithms.
Works on this site are licensed under a Creative
Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
updated 3/11/2016